Tourism is an important component of the big business of leisure that sells a destination or a place product. The characteristics of a place product are:
· Spatial scale: a place is inevitably one component in the hierarchy of spatial scale, a characteristic unique to the place product. The potential holidaymaker buying Goa may be simultaneously purchasing other levels of hierarchy – the hotel, India, east etc. A different structured hierarchy may create a different product.
· Multi sold: The same destination, the same facilities etc. can be sold to different groups of consumers for different purposes.
· The place may be viewed differently in tourist origin area and tourist destinations inclusive of travel in the former and exclusive in the latter.
A place product is distinguished by variety of businesses and experiences obtainable at that place. Each individual consumes a unique selection of these products. As a consequence, place …Continue Reading